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Topsham-based luxury mattress maker Naturalmat is celebrating another successful collaboration with local Westcountry farmers that has seen the company secure 14 tonnes of the region’s finest Certified Organic wool for its products this year.
Building on a relationship that was first established in 2010, the eco-friendly business works with carefully selected organic farms in the region to procure the high-grade wool for its sought-after mattresses, duvets and pillows.
The deal is good news for the farmers and customers of Naturalmat. Farmers are able to shear, sell and be paid in full for their wool very quickly in June each year, avoiding the protracted British Wool Marketing Board auctions that take up to 12 months before receiving payment.
One of the farms to supply Naturalmat is the certified organic Windout Farm in Tedburn St Mary owned and run by Sam Ursell and his family. He said: “It makes complete sense for our wool to be used locally and it’s great to see it used in such fantastic products. Naturalmat are a pleasure to work with.”
Naturalmat customers benefit from experiencing the finest organic wool from the Westcountry at a lower cost than wool bought at auction through layers of traders, all in the knowledge that they have directly helped our Devon, Dorset and Cornish farmers in the process.
Naturalmat is delighted to support local farmers and at the same time further its commitment to natural and sustainable products. Warm, versatile, naturally fire-retardant and biodegradable, wool is a central component in many of the company’s products and has helped Naturalmat to build a world-class reputation for mattresses.
Commenting on the wool, Naturalmat founder Mark Tremlett said: “British wool is the best in the world and we are fiercely proud to use it in our mattresses and bedding. From shearing sheep to great sleep – it's a simple concept that has worked for hundreds of years and we are thrilled to play a small part in furthering that tradition."